China's traditional printing industry is developing rapidly but is deformed, with low profits, serious information asymmetry, poor communication between buyers and sellers, and a prevalence of transactions based on personal connections. E-books are suppressing book and periodical printing, the anti-corruption campaign is suppressing packaging printing, and digital printing is capturing personalized printing. Our traditional printing industry has overcapacity, with the national average operating time only 50%, and huge regional disparities. The internetization of the printing industry, and even manufacturing, is an inevitable trend! Online channels are more convenient, efficient, resource-saving, environmentally friendly, and labor-saving. In light of this, the traditional printing industry needs to change as soon as possible.





